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		Description
		Table of Contents
		Features and Benefits
		Supplements
		Author Information


	Small Business Management: A Planning Approach Joel Corman, Ph.D, Robert Lussier, Lori Pennel

	Entrepreneurism: Exploring Entrepreneurship from a Business Process Perspective Thomas N. Duening, Ph.D., William Sherrill

	Internet Marketing: Integrating Online and Offline Strategies Mary Lou Roberts

	Marketing 10e: Marketing in the 21st Century Joel R. Evans, Ph.D., Barry Berman, Ph.D.

	Essentials of Marketing Dana-Nicoleta Lascu, Ph.D., Kenneth E. Clow, Ph.D.

	Managing Organizations: Principles & Guidelines Thomas N. Duening, Ph.D., John Ivancevich, DBA

	Business Protocol: Contemporary American Practice David Robinson, Ph.D.

	Business: Principles, Guidelines, and Practices John Ivancevich, DBA, Thomas N. Duening, Ph.D.

Small Business Management: A Planning Approach, 3e

Joel Corman, Ph.D, Suffolk University
Lori Pennel, Bunker Hill Community College
Robert Lussier, Springfield College

Online Edition: $90.75

Paperback +
Online Edition: $126.50

ISBN-10: 1426630565
ISBN-13: 9781426630569

Description

In today’s demanding economic environment, starting a small business can be a daunting task. Research has shown that an effective business plan increases the chance that a new small business will be successful. Small Business Management: A Planning Approach, 3e provides students with the knowledge and skills they need to develop a business plan, how to implement it and how to control and evaluate their implementation.

Concise yet comprehensive, this text can be completed in a one-semester course.

Revisions to this Edition:
* Revised chapter on Operations
* Future Trends in Small Business
* Updated chapter on Strategy
* Updated sources of financing

Table of Contents

Part I THE SMALL BUSINESS
Chapter 1 Small Business Management: A Planning Approach
Chapter 2 Legal Forms of Ownership
Chapter 3 Business Ownership Options

Part II BUSINESS PLANNING
Chapter 4 The Legal Environment and Social Responsibility
Chapter 5 The Business Plan
Chapter 6 Introduction and Strategy Formulation Sections of the Business Plan

Part III PLANNING AND IMPLEMENTATION
Chapter 7 The Marketing Function
Chapter 8 Location and Layout
Chapter 9 The Production/Operations Function
Chapter 10 The Human Resources Function
Chapter 11 The Accounting Function

Part IV CONTROLLING AND EVALUATING PERFORMANCE
Chapter 12 The Financial Function
Chapter 13 Financial Analysis and Taxation
Chapter 14 Controlling Assets, Risk and Computer Applications

Part V GLOBAL BUSINESS
Chapter 15 Taking the Small Business Global


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