User:
Password:
Login
Home Instructors Students Bookstores About Us Support
About this Title
View Demo Chapter

Marketing 10e: Marketing in the 21st Century
Joel R. Evans, Ph.D., Barry Berman, Ph.D.

Business: Principles, Guidelines, and Practices
John Ivancevich, DBA, Thomas N. Duening, Ph.D.

International Marketing
Dana-Nicoleta Lascu, Ph.D.

International Marketing
Dana-Nicoleta Lascu, Ph.D.

Internet Marketing: Integrating Online and Offline Strategies
Mary Lou Roberts

Managing Organizations: Principles & Guidelines
Thomas N. Duening, Ph.D., John Ivancevich, DBA

Human Resource Management: A Managerial Tool for Competitive Advantage
Lawrence Kleiman, Ph.D.

Modern Marketing Research: Concepts, Methods, and Cases, 1e
Fred Feinberg, Ph.D, University of Michigan
Thomas Kinnear, Ph.D, University of Michigan
James Taylor, Ph.D, University of Michigan

Online Edition: $119.75
ISBN-10: 142662560X
ISBN-13: 9781426625602
Copyright © 2008
Add to Shopping Cart
 
 
Review Online Edition Find my Rep Adopt Now
 

Author Information

Fred Feinberg, Ph.D, University of Michigan
FRED M. FEINBERG is Professor of Marketing at the Ross School of Business, University of Michigan. He holds undergraduate degrees in Mathematics and Philosophy from the Massachusetts Institute of Technology, did graduate work in Mathematics at Cornell University, and received a Ph.D. in Management from the MIT-Sloan School of Management. He was previously on the faculties of Duke University’s Fuqua School of Business and the University of Toronto’s Rotman School of Management. For the past two decades, he has taught project-oriented Marketing Research courses, on which much of this text is based, as well as Marketing Models and Statistical Methods for Management. His research concerns how people make choices in uncertain environments, particularly involving sequential choices among related items (such as brands in the same category), as well as models of advertising and consumer variety-seeking. He is Senior Editor for Marketing at Production and Operations Management and on the editorial boards of Marketing Science, Review of Marketing Science and Marketing Letters. In his spare time, he attempts to play classical piano music that will remain forever beyond his capabilities.

Thomas Kinnear, Ph.D, University of Michigan
THOMAS C. KINNEAR is Eugene Applebaum Professor of Entrepreneurial Studies & Professor of Marketing, Ross School of Business, University of Michigan, where he is also Executive Director of the Samuel Zell and Robert H. Lurie Institute for Entrepreneurial Studies. He holds an undergraduate and honorary LLD degree from Queen’s University, Kingston, Ontario; an M.B.A. from Harvard University; and a Ph.D. in Business Administration from The University of Michigan. He previously held a faculty appointment at the University of Western Ontario and visiting appointments at Harvard University, Stanford University, and the European Management Institute (INSEAD) at Fontainebleau, France. His teaching and research interests are in the areas of marketing planning and marketing research. His research activity has resulted in publications in numerous scholarly journals, including the Journal of Marketing, Journal of Marketing Research, the Journal of Consumer Research, the Journal of Public Policy and Marketing, and the Journal of Business Research. He is former editor of the Journal of Marketing and founding editor of the Journal of Public Policy and Marketing. He is coauthor of Principles of Marketing (4th edition, Scott Foresman, 1995), Marketing Research: An Applied Approach (5th edition, McGraw-Hill, 1996), Promotional Strategy (9th edition, Pinnaflex, 2000), Cases in Marketing Management (6th edition, McGraw Hill-Irwin, 1994), and simulations StratSimMarketing and PharmaSim (Interpretive Simulations, 2006). He has worked in the field of marketing management education and consulting. His major consulting relationships are in the telecommunications, automotive, petroleum, heating and air conditioning and beverage industries. His clients have included Aetna, AT&T, Daimler-Chrysler, General Motors, General Electric, Kodak, and Machine Vision International. He has served as a director of the American Marketing Association and the Association for Consumer Research, and he currently serves as a member of the board of directors in several companies and nonprofit organizations.

James Taylor, Ph.D, University of Michigan
JAMES R. TAYLOR is S. S. Kresge Professor Emeritus of Marketing at the Ross School of Business, University of Michigan. He received his Ph.D. from the University of Minnesota with a specialization in marketing, psychology and statistics. His dissertation, “An Empirical Evaluation of Coombs’ Unfolding Theory” won the American Marketing Association Dissertation Award. Professor Taylor’s teaching and research interests are in the areas of strategic marketing planning, market segmentation, marketing research and marketing management. During his academic career, he has been area chair for marketing and the chair of fifteen Ph.D. dissertations and a member of sixteen additional dissertations. Dr. Taylor has published over forty articles in academic journals, including The Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research. He has authored ten books and monographs, including Emerging Markets Simulation (Interpretive Simulations, 2006), Marketing Research: An Applied Approach and Exercises in Marketing Research, 5th edition (New York: McGraw-Hill, 1995) and Introduction to Marketing Management, Text and Cases, 5th edition (Chicago, Irwin, 1985). His professional activity includes membership in the American Marketing Association and Association for Consumer Research. He has been Vice President of the Detroit Chapter of the American Marketing Association, Executive Secretary of the Association of Consumer Research and on the Editorial Board of the Journal of Marketing, Journal of Marketing Research and the Journal of Consumer Research. Dr. Taylor’s business experience includes seven years with General Mills, Inc. in marketing and new product development. In addition, he has been a project director for Accenture Consulting and Booz Allen & Hamilton. Over his career, he has served as consultant to numerous business organizations such as General Electric, Ford, DuPont, G.T.E., Johnson and Johnson, General Foods and Procter & Gamble. He actively participates in company management education programs and has lectured in Brazil, Singapore, Hungary, France, Taiwan, Poland, Russia, Malaysia, Switzerland, and the United Kingdom.

Search
Copyright © 2008 Atomic Dog Publishing, all rights reserved | Terms of Use | Privacy Policy
Contact Us | Authors | Frequently Asked Questions | Bookstores